Brand Concept

Our bodies have a natural ability to restore their own skin.

If skin dries, it generates moisture and if melanin is produced, the skin expels this to protect its clarity.

You could say that the skin is a genius of skincare with the capacity to beautify itself.

But what about the skin of modern-day humans?

We cleanse our skin excessively, which removes more sebum than is necessary,

we cover our skin with simulated sebum such as creams, and we use beauty lotions with pronounced effects.

This kind of skincare temporarily improves the skin’s condition, but it also leads to a situation in which the skin is pampered with cosmetics.

Here at Suzuki Herb Laboratory, we came to question such modern-day skincare, and to think
about what constitutes truly healthy, beautiful skin.

Rather than excessive moisturizing and　ingredients that coddle the skin, our　concept of skincare leads to healthy,　beautiful skin by awakening and　enhancing its natural capabilities.

In other words, skin revitalization.

Our products deliver only the minimum amount of ingredients necessary to assist your skin’s capabilities, thereby
resetting overly coddled skin.

At first, this may feel insufficient, but　before long, these products will act to　awaken your skin’s untapped energy.

This process takes time, but will　reliably grant your skin the power to　make itself more attractive.

Ultimately, this is so effective that even our skincare products will no longer be necessary.